How do you start an employee benefit agency with no marketing budget? Use social media. When I started my agency in June of 2015, I had very little money to invest in marketing, but I wanted to make a big impact quickly so I could build my pipeline, generate referrals and bring on clients. Social media was the perfect platform. Free, easy to learn and not at all time-consuming, it allowed me to make an immediate impact and use my limited start-up capital in other ways. Read the full article on Employee Benefit Adviser.